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OUR HISTORY

All City Sport Group is a company aiming to help community college student -athletes grow and build brands. A new policy is shaking up the world of college athletics. The NCAA’s archaic model prohibiting student-athletes from profiting from their Name, Image and Likeness (NIL) is over after decades of activism, court cases and increasing political pressure.

NAME IMAGE LIKENESS

“Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their product is defined by not paying their workers a fair market rate,”

Justice Brett Kavanaugh wrote in a concurring opinion to the court’s decision. “And under ordinary principles of antitrust law, it is not evident why college sports should be any different. The NCAA is not above the law.”

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